Art Approval Web Tool

YETI


The Why

The artwork approval process is cumbersome because all tasks are manual, which require more time and effort from the Costumer Service and Art teams to process an order.

Scope

  • Generate virtual proofs for all marks

  • Automatically notify the customer via email (sendwithus) that their proof is ready for review

  • Self service for customers: approvals or request a revision per line item

  • Capture revision requests in one place

  • Automatically send reminder emails pertaining to unreviewed items

Results

  • Shortened the in-hands date by 50% - from four weeks to two weeks

  • Decreased the number of calls and emails to the CS team

  • Allowed more orders to be produced and shipped at an efficient rate

  • Decreased amount of negative customer reviews

 
 
 

Art Approval Workflow

Wireframes & Prototype

Email

Final Design

How It Works