Bra Quiz

Under Armour


The Why

Create a standard quiz template that can be used across different categories within the company to reduce the mental effort in browsing and comparison, and reduce buyer's anxiety. 


Prototype

  • 3 question quiz with results page 

  • Content and messaging were supplied by Women’s Category and Copy teams 

  • View Prototype


User Testing Findings

  1. Participants strongly felt the bra quiz was intuitive and could help them address challenges with finding the right bra.

  2. Surfaced customer perceptions: multiple selection functionality, email capture, pricing, and multiple product recs


A/B Testing Results

  • 1% lift in Conversion Rate (9.76% → 9.82%)

  • 1% lift in Revenue Per Visit ($10.43 → $10.50) 

  • 85% quiz completion rate

 
 
 

Competitive Analysis

Wireframes & Prototype

User Testing Findings

Final Design