What’s In Your Bag

Under Armour


The Why

Many customers utilize their Bag as a collection of items they intend to revisit later. However, it can be easy for them to forget what they have added from a previous session.


Scope

Module on home screen


Go-Live Date

Pending A/B Test


Revenue Opportunity

$520k


KPIs

  • ⬆️ Conversion Rate

  • ⬆️ Revenue Per Visit

 
 
 
 

Single

Multiple

Single Item

Before

After

    • Display a module on the FYF

    • "View Bag' CTA navigates to Cart

    • Module contents

      • Item Amount

      • Estimated Total

      • Image Thumbnail

      • Product Name

      • CTA (pill shape)

      • Callout messaging (low inventory/sale)

 

Multiple Items

Before

After

    • Display a module on the FYF

    • "View Bag' CTA navigates to Cart

    • Module contents

      • Item Amount

      • Estimated Total

      • Image Thumbnail

      • Additional Products (+#)

      • CTA (pill shape)

      • Callout messaging (low inventory/sale)